You don’t have to wait until you’ve spent so much money to launch a new product before you can tell if your customers want it or not. It is quite unfortunate, that many small business owners in Nigeria still have […]
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If two shoe retailers sell the same number of shoes at the same price, what would make one of them earn more profit than the other? Simple – Their profit margin. Increasing the profit margin of a business is the […]
You can’t compete with big businesses and brands. At least that’s what it seems like when you take a look at some of the advantages that have: – They have a recognizable brand name – They have a huge marketing […]
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