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Preparing Your Small Business For Recession

I recently watched a pitch competition, where one of the finalists explained how she managed her business through one of the worst hyperinflations in the world.

And I couldn’t help but think about the many other small businesses that didn’t survive because their businesses could not handle an economic recession.

Is your business recession-proof?

Recession proofing your small business is particularly important because small businesses are more likely to collapse each time there is a recession for obvious reasons.

Here’s how to prepare your business for the next recession.

5 Tips For Handling Business Owner Fatigue

Imagine what happens to a small business when the owner suffers from fatigue.The poor productivity, bad decisions and low output it suffers are a few of many.And the more the business relies on depends on the owner for its day-to-day operations, the more the business suffers from such fatigue.So, how does your business deal with the owner’s fatigue?The first step is to recognize that it is suffering from it.Symptoms may include frustration, stress, a feeling of detachment from activities they enjoy, feeling tired even when they’ve had a good sleep, procrastination, etc.

Difference Between Sales And Marketing

Every day, we hear business owners interchange marketing and sales as though they mean the same thing,

But nothing is further from the truth.

Yes, they have some similarities in that it’s through them that the business achieves its goal of revenue generation and profit.

But they are also quite different across their goals, the steps they take to achieve those goals, their view, and the strategies they use.

Want to learn more about the difference between sales and marketing? Keep reading.

Small Business Handbook

Whether you just started a business or you’ve been running your business for years, the Small Business Handbook is a must-read.It contains practical guides and insights from setting up a business properly to writing a simple business plan and raising capital.and more, much more.

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