Most big businesses in Nigeria today started as small businesses.
And while every small business hopes to grow and scale to become big someday, not every small business can achieve that goal.
One reason for this is their lack of organization.
And it is not difficult to know when a business is lacking organization.
They’re always busy doing so many unproductive tasks, wasting time, misplacing orders, racking up customer complaints, etc.
This also affects the business owner because he/she would lack the time or effort to pursue or long-term interests of the business after running around all day trying to quench fires that the lack of organization has caused.
The bulk of the time of small business owners and sales teams goes to acquiring new customers. While neglecting its existing customers. Every marketing strategy should incorporate strategies for gaining and keeping customers. The first step to right this wrong is to correct the mindset and learn new ways to relate with customers. Next, small businesses should spend more time doing activities aimed at retaining customers. Customer attraction is the process a business implements to gain new customers. This can be through an inbound or outbound marketing strategy. Customer retention is a business activity that ensures the continuous patronage of customers. A customer retention strategy is important to keep the customer turnover low by keeping the business’s attentive to the needs of existing customers.
There are many gains when you establish a business system.Chief among them is an increase in the efficiency of your business and how it makes it possible for the business to run effectively without you. This is not an easy task, especially when your business has revolved around you for a very long time. But the truth is that it is well worth the effort.If you don’t know where to start, we’ve created a practical step-by-step guide that will provide all the information you need to make this a lot easier. But, if you’re new to the concept of business systems, you can check this article where we discussed what business systems are and why they’re important to small business owners.
Do you have to scramble for your lawyer each time you need a contract or agreement to complete a transaction?Would you like to improve your bottom line by saving the money you now spend on your contracts and agreements?
If you answer the foregoing questions in the affirmative, search no more.This book guides you through making contracts and agreements without having to go to your lawyer.
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