The Business Builders Weekly Newsletter

Sales Techniques For SMEs In Nigeria

Every business sells something – it is the fact that you can exchange your goods or services and get paid for them that makes you a business.But this core everyday requirement of being a business has proved hard for many small business owners in Nigeria especially in view of the current economic conditions in the country.

The issue here is not that they don’t sell at all, it is more like, they don’t sell enough to sustain their business over time.This can be as a result of the fact that they lack a sales strategy less an effective one.You can’t just expect to get customers for your products and services consistently if you don’t have a definite way to ensure that your leads and target audience buy from you.

To help solve this, we are sharing 7 top sales techniques to help you boost your sales

4 Ways An SME Coach Differs From A Business Consultant

Many business owners find it difficult to admit that they need help and when they eventually do, they get confused as to the sort of help they need.

Both SME coaches and consultants have one thing in common, and that is that they both want to help the business succeed.

But how they go about that and how much they contribute makes them different.

As a small business owner, knowing the difference between a business consultant and an SME coach can help you make a better decision as to who your business needs to achieve its goals at this stage.

Hopefully, this article would make that decision easier for you to make.

How To Fund Your Small Business Growth

For a business to grow or expand or increase its capacity – it needs money.

it is unavoidable but the problem is that money is sometimes difficult to find.

Many familiar factors make it so; the demand for finance is really high and super competitive (like, who doesn’t want money) then another factor is that there is not enough money out there waiting to be lent out as well as other factors like risk, profitability etc.

But that does not change the fact that you need it, right? So, how do you get the money to fund the growth of your small business?

The answer to this question differs from business to business, I will highlight a few popular sources of small business growth financing below: