You can’t compete with big businesses and brands.
At least that’s what it seems like when you take a look at some of their advantages:– They have a recognizable brand name– They have a huge marketing budget– They can easily attract the best talents– They have better prices and profit margins thanks to economies of scale– And lots more.
But none of these strengths should scare you as a small business owner.
Because they have as many weaknesses as they have strengths.
And that’s the way to win when you’re competing against big businesses – by taking advantage of their weakness.
In this article, we’d share a few ways to successfully compete against the big businesses in your market.
If two shoe retailers sell the same number of shoes at the same price, what would make one of them earn more profit than the other?
Simple – Their profit margin.
Increasing the profit margin of a business is the easiest way to increase the business’s profit.
However, many small business owners put in more effort into increasing their sales without optimizing it to bring in more value per sale.
So, they work very hard to get so little.
This article will show practical strategies that would help you increase your profit margin without increasing your prices.
After all your hard work, your business is finally growing.
Congratulations.
But you know that if you’re not deliberate, this growth may not last for long.
You see, small businesses as everything else in life goes through a period of ups and downs.
Your business may be growing today, but there is no guarantee that it won’t fall tomorrow.
So, what do you do to sustain the growth of your business over time?
Even though all businesses go through periods of growth and bursts, a few businesses have mastered the ability to grow over a longer time than most.
Do you need to register a corporate entity, like a business name, limited liability company, company limited by guarantee, or incorporated trustees?Do you have to call your lawyer whenever you need to do any of these?Wouldn’t you rather save the money you would pay to your lawyer for these services?
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