Many small businesses find it difficult to stand out in the marketplace.
Because there are just so many competitors; small and big, who are doing exactly what you’re doing.
This can be very confusing for customers.
So, no matter how great your products or services are, or how much you spend trying to get your name out, your message sounds the same to your customers as a hundred others, and frankly, there is always another bigger business willing to outspend you.
And as usual, you don’t get the results you want.
But it does not have to be like that anymore.
Know what your customers want.
This is one piece of advice people give to business owners again and again.
You read about it in articles, listen to coaches talk about the importance of listening to customers and being customer-focused.
But you don’t get as many people advising on the specific ways of knowing what your customers want, beyond asking you to run a survey.
In this article, we would explore what the customer wants are, and how exactly to know what the specific needs of your customers are.
During the past year, the number of customers who have delayed payment or avoided making any payment due to small businesses has increased.
As you can guess, their reason has been the pandemic.
But this has been a big problem for many small businesses in Nigeria, even before the Covid-19 pandemic began.
For decades, many businesses struggled, begged, less money lost customers and became bankrupt because customers did not pay on time or at all for their goods and services.
Do you need to register a corporate entity, like a business name, limited liability company, company limited by guarantee, or incorporated trustees?Do you have to call your lawyer whenever you need to do any of these?Wouldn’t you rather save the money you would pay to your lawyer for these services?
Have you ever wondered why your business is unable to attract equity from investors or access credit from lending institutions?SME Financier works with you to make your business investment-ready or creditworthy and, more importantly, leverages its resources and relationships towards helping you to raise capital.Get on the fast track of small business finance.Find the money you need to start, grow or scale your business.
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