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Hello,

I am sure you’d agree that marketing is a difficult and costly activity for any business.

But without a positioning statement, your small business will find it even more difficult and costly to remain top of your target customer’s mind.

That’s why in this week’s blog post we share why your small business needs a positioning statement and how to write one.

And some news about a digital payment solution Mastercard is working on.

Happy reading!

Why Your Small Business Needs A Positioning Statement

A positioning statement is an internal tool that briefly describes a product or service and how it fulfils a particular need of the target market.

In other words, it communicates in a few sentences, the value your product or service brings to your target customers and how it differs from the competition.

This may come as a surprise to you, but a positioning statement is not the same as a slogan or tagline. Slogans and tag lines are customer facing and catchy.

Positioning statements are used within the business and most times form the foundation from which tag lines/slogans can be crafted.

News: SMEs To Benefit From MasterCard’s Digital Payment Solution

One of the world’s top payment providers, Mastercard in partnership with Network International is set to connect over 500,000 new merchants across the Middle East and Africa digitally by 2025.

The initiative marks a new milestone between Mastercard, a technology provider in the global payments industry, and Network International, an enabler of digital commerce.

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PLUS: Whenever you’re ready, here are four ways you can work with us in starting, growing or scaling your business:1. Dive into the strategies and tactics that you need to implement the steps for building a self-managing and owner-independent business; a business that runs with or without you! Are you ready to take action? Enrol for the self-paced course on The Business Builder SystemTM. SIGN UP NOW. 2. Get personal, one-on-one help with growing your business. Accelerate your results with coaching from me and my team. Tell us about your business.CLICK HERE.3. Connect with our exclusive community of like-minded business owners. Join The SME Coach Facebook GROUP.4. Are you thinking of starting a business of your own but don’t know how to go about it? Search no more. The Small Business Handbook will guide you through the maze.BUY NOW.

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