How To Generate Sales Leads For Your Small Business

Sales don’t just happen!

It takes a lot of activities for small business owners to generate sales.

One such critical activity is lead generation.

A lead is a person or business interested in your company’s products or services.

A lead could be a person when your business is consumer-facing or a business when your customers are businesses.

Lead generation refers to the act of creating and capturing interest in your product or service.

It involves processes, and strategies that a business can use to capture or create interest in an entity; individuals or businesses.

How To Generate Leads For Your Small Business

1. Identify Your Target Market

The first step to generating leads for your small business is to identify your target market.

Who are the primary people your products or services were created for?

Most businesses already have an idea of their target market. However, if you don’t already, you must understand your ideal customer, the pains you’re providing solutions for, etc.

Drafting a customer profile is recommended in this regard.

2. Evaluate the Best Way to Reach Them

Now that you have a clear picture of who you want to reach, the next step is to evaluate the most effective way to reach them.

The most effective way to do this depends on your customers’ behaviour.

If from the information you have about your ideal customers, you know they attend seminars and industry events, then your mode of reaching them should capture that.

If they use social media to get information, you should leverage social media to reach them instead.

There are different channels to reach your target market.

a. Referrals

b. Networking

c. Paid Advertising

d. Online platforms

e. Influencer marketing

You can use any of these channels that will suit your target market, or you can use a combination of channels to effectively reach them.

3. Capture Their Interest

If people indicate interest in your product or service, and you cannot capture their information, your effort is wasted.

Lead generation entails collecting information about those who show interest in order to contact them later.

The most effective way of capturing that interest is through a combination of a landing page, a form and the right offer.

Here’s how it works – if it is offline, after driving traffic to your store with a promise of an offer, like a 30% discount, for instance, you should craft a process that collects their information so that you’re able to reach the people who showed interest in your offer or product.

If it is online, however, you drive traffic to your landing page or website and make an irresistible offer in exchange for their information.

4. Nurture leads.

Now that you have captured their contact information and any other information you want, it is time to qualify the leads. It is time to nurture their interest and convert them into customers.

A very effective way to nurture leads is to feed their information into an email marketing platform like Mailchimp. You can send them information to convince them to buy your products through email campaigns.

The more personalized these campaigns are, the better.

It helps if you segment your leads into different categories to achieve this.

5. Measure & Iterate

Lead generation is not a one-day event.

As long as your business needs sales, it should generate leads.

It is also imperative that your investment is measured so that you can determine how well you’re performing and how you can improve your efforts.

This is where your flexibility comes in too.

The strategy that worked a few weeks ago might not work today.

Don’t be afraid to iterate and find new and better ways to generate more sales leads.

So, If you need help generating sales leads for your small business, contact Mr Ted Iwere today!!!

PLUS: Whenever you’re ready, here are ways you can work with us in starting, growing and scaling your business:

1. Do you want direct advisory and mentorship and would like to work with me one-on-one? 

The Accelerator, our exclusive 12-month programme, is for entrepreneurs who are looking to increase their profitability, create more balance in their lives and are ready to become wealthy by building self-managing, owner-independent businesses. Click here to apply now

2. Buy my book, click here

3. To visit our YouTube channel, click here

Photo by Christina Morillo

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