How To Boost Instagram Sales For Your Small Business

To boost the sales your small business generates from Instagram, you and your team need to go beyond basic and generic Instagram marketing tips like regularly posting content, engaging with your audience and using the right hashtags.

In this article, we will explore practical strategies that have worked to help ReelFruit (a snack food brand in Nigeria) increase its Instagram sales by 1100% in 12 months.

How To Increase Your Small Business Sales

According to the CEO and founder of ReelFruit, Affiong Williams in this interview, “We began social media marketing in 2018. The focus for us was to have some sort of visibility online and to sell our products. We hoped to build an online community, but as Instagram started becoming more “transactional” our attempts to post regularly and tell stories began to have less impact.

We realised Instagram is ruled by impulse buying. The key components required are catchy ads, quick response time. And a “valuable” price. Understanding how people purchased on Instagram helped us come up with the winning formula:

Bundles (right product combination) + great price and value + Instagram promotions + fast response time.”

1. Create enticing offers

Creating compelling offers is crucial to the success of your Instagram sales strategy. Simply packaging a few of your products together and presenting them to your customers is not sufficient. You need to craft offers that are valuable enough to persuade potential customers to take the desired action.

For ReelFruit “We knew bundles were a huge seller because most people want variety, rather than singular products in a carton of 24. Our product mix was informed by analysing sales trends. We combined our best sellers into our Value Pack, our coconut chips range in our Coco Pack and our two top sellers in our Double Delight Pack.”

Bundling products that have a logical connection is crucial. For instance, products that are used together, solve a particular problem or enhance an experience like the variety offered by ReelFruit. This approach benefits customers by providing them with the convenience of purchasing related products together. At the same time, it helps businesses increase sales and improve customer satisfaction.

2. Offer great prices and value

A good combination of value and great prices is a key consideration for customers.

Customers are more inclined to make a purchase if your product is reasonably priced and offers them excellent value.

Crafting an enticing offer for your customers extends beyond mere product sales. It necessitates providing them with added value that surpasses the significance of your prices in relation to the value they will receive.

To achieve this Ms Williams commented that “Even though customers wanted variety, they wanted to get it at a great price that offered value (free delivery to central locations in Lagos, Abuja and Port Harcourt). This is why we were very specific about our pricing and with free delivery, we were able to offer added value, which heavily influenced our sales.”

3. Leverage Instagram Paid Promotions

While this tip might feel like something most small business owners have heard about a million times and even tried it on a few occasions. Because they weren’t consistent, the majority didn’t find success with it.

Rather than adjusting their creatives, or trying a different angle or doing dozens of other things, they closed the door to running ads entirely or did so too infrequently for it to matter.

For ReelFruit, “A key component of our formula was running promotions all through the month…We were very deliberate about who we targeted, their interests and their locations.”

4. Quick service

Two things that can ruin your Instagram sales experience are – having poor customer service and poor delivery time.

To ensure that you don’t lose any sales you need to put in place systems that ensure that you can first respond to their comments and Direct Messages as quickly as possible (According to Ms Williams, “We quickly realised that…for a sale to happen, we needed to respond to messages or comments within 10 minutes.”) – it helps if you can set up automated responses to your frequently asked questions.

And second, deliver the products they’ve ordered as quickly as possible. This is where choosing a reliable logistics partner makes the difference – unnecessary delays result in a bad customer experience and affect your sales. For ReelFruit, “We also ensured that all product deliveries were dispatched within 24 to 48 hours…”

Need help increasing your small business Instagram sales? Contact Mr Ted Iwere today!!!

PLUS: Whenever you’re ready, here are ways you can work with us in starting, growing and scaling your business:

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