7 Free Growth Hacking Tools For Small Businesses in 2024

In this article, we take a look at seven (7) free growth hacking tools small businesses can use to unlock growth in 2024.

Growth hacking, or growth marketing, is the use of resource-light and cost-effective digital marketing tactics to grow and retain an active user base, sell products, and gain exposure.

Entrepreneur Sean Ellis coined the term in 2010, and it has since spread beyond startups to the broader business community.

We believe that since many small businesses operate on little resources, especially in Nigeria, more of them should adopt growth hacking tactics and tools.

The tools include:

1. Hotjar

Using heatmaps and recordings of website visitors in action, Hotjar is a powerful growth hacking tool that gives you great insight into your users’ behaviour. The platform allows you to record real-time user activities (video), collect click events in the form of heatmaps, carry out surveys and collect feedback on specific pages.

2. Hello Bar

Hello Bar is one of the best free growth hacking tools for generating leads. It helps you generate messages for your website visitors to increase engagement and collect leads through display ads and popup forms

3. Canva

As a small business owner, one tool that will no doubt contribute to your growth in 2024 is Canva.

Canva is a free-to-use online graphic design tool. With it, you can create professional social media posts, presentations, posters, videos, and logos.

It makes it super easy to create high-quality content and marketing graphics and content that your business needs to achieve its growth objectives.

4. SEMrush

SEMrush is a complete SEO tool which lets you do keyword research, track keyword ranking, check backlinks, check competitor ranks, and do a full SEO audit of your website or blog.

This growth hacking tool can help you find profitable keyword opportunities, pinpoint high-converting ad and landing page copy, analyze competitor content strategies, and audit backlink profiles.

5. MailChimp

Mailchimp is an excellent email marketing tool. It makes it easy for small business owners and entrepreneurs to get started in email marketing thanks to its easy-to-use interface and flexible pricing plans.

It is a must-use growth hacking tool in 2024 if you must unlock new levels of growth for your business.

6. BuzzSumo

In this age, content is king and only small business owners who can create content that attracts and engage their target customers will come out on top.

For small businesses like that, BuzzSumo is one tool you don’t want to ignore. It offers insights into what content will be the best for a particular keyword, competitor or topic.

By using this tool, you can discover how to make your content more accessible to your ideal audience.

7. Drift

Drift is a free chat tool for your website. It is a popular growth hacking tool that empowers website visitors to easily reach you and communicate their needs without calling your customer helpline or sending an email.

They make it easy for businesses to talk to their website visitors and customers in real-time from anywhere.

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