You don’t have to wait until you’ve spent so much money to launch a new product before you can tell if your customers want it or not. It is quite unfortunate, that many small business owners in Nigeria still have […]
Marketing And Sales
If two shoe retailers sell the same number of shoes at the same price, what would make one of them earn more profit than the other? Simple – Their profit margin. Increasing the profit margin of a business is the […]
Know what your customers want. This is one piece of advice people give to business owners again and again. You read about it in articles, listen to coaches talk about the importance of listening to customers and being customer-focused. But […]
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