Success in the retail business in Nigeria is tough. There are so many moving parts, so much competition and threats that make it very difficult to succeed and sustain success. However, that has not stopped many big and small businesses […]
Marketing And Sales
Many small businesses have sworn never to market their products because they believe the return on investment (ROI) is not worth the effort. But yet businesses are beating their sales target yearly and doing millions thanks to their marketing efforts. […]
You don’t have to stick with your old sales pitch that no longer works. You can optimise it to bring in more sales. Unfortunately, many business owners stay stuck with a poor converting sales pitch and just hope it works. […]
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