A positioning statement is an internal tool that briefly describes a product or service and how it fulfils a particular need of the target market. In other words, it communicates in a few sentences, the value your product or service […]
If your small business must achieve the goals it has set for this year, you must ensure that your employees do better than they did last year. But it does not just happen by you asking them to do better. […]
Every business must master the act of proper record keeping to increase its chances of success. Record keeping is an essential business activity and one of the earliest accounting tasks of a business owner. Proper record-keeping is essential for a […]
