The power of culture in business finds expression in the saying that culture eats strategy for lunch. Translation: In a clash between culture and strategy, culture always wins! Corporate culture is the shared set of values, beliefs, assumptions and behaviours […]
Small businesses are the backbone of the Nigerian economy. They account for over 90% of all businesses and employ over 50% of the workforce. According to a 2019 survey by the World Bank, only about 7% of small businesses in […]
To boost the sales your small business generates from Instagram, you and your team need to go beyond basic and generic Instagram marketing tips like regularly posting content, engaging with your audience and using the right hashtags. In this article, […]
