Your ability as a small business to set the right product price is pivotal in determining the success of your products or services. Finding the sweet spot between maximising profits and attracting customers can be a challenging task. However, with […]
Crafting an effective marketing plan is vital for any small business looking to drive success and growth. With the right strategy in place, businesses can effectively target their desired audience, build brand awareness, and increase sales. In this article, we’ll […]
The Standard Chartered Women in Technology Incubator (WITI) is Africa’s leading incubator programme for female-led and founded businesses. The programme is designed to support female entrepreneurship, in line with the growing emphasis on diversity in tech and the need for […]
